JINJOOSHELL
[Mother-of-pearl story; JINJOOSHELL]
Through three generations by Craftsmaster Lee Young-ok

Color coated traditional mother-of-pearl,
Lacquerware inlaid with mother-of-pearl which adds the light of culture to void space and
A Variety of collaborations decorated with natural mother-of-pearl,

All these together create a culture that reaches to your heart.

Traditional mother-of-pearl Craftsmaster,
Lee Young-ok
Mother-of-pearl artist Korean Traditional Mother-of-pearl Craftsmaster  
[Certification No : JeonYaejae 16 – designation No. 67]

Made contribution to the modernization of mother-of-pearl with various designs and artworks based on the research and development of the mother-of-pearl, and expanded the scope of mother-of-pearl art by applying mother-of-pearl to various areas such as architecture, interior, finance, beauty, and so on.

Auditor (2019 Vice Chairman), Korea Women Inventors Association
 Vice Chairman of the Kwangnam Branch
Member of the Korea Traditional Arts & Culture Promotion Association

What We Do
Mother-of-pearl design laboratory
Add the light of culture to the beauty of mother-of-pearl by traditional motif and meaningful design.
Expand the application areas with the research and development of the surface treatment technique 
so that mother-of-pearl can be used in many areas of our life


Workshop: Mother-of-pearl processing areaㅣPainting area
We will create a new tradition through continuous research and development based on traditional mother-of-pearl technique.
JINJOOSHELL is pursuing processing and special custom made production 
and commercialization of the natural mother-of-pearl all by itself independently.
 
Gallery: Bukchon Mother-of-pearl story, JINJOOSHELL ㅣ Showroom in Gwangju, Gyunggi-do
It is an art gallery with the breath of craftsmaster Lee Young-ok.
You will find beautiful artwork that fills the space, natural mother-of-pearl with color, and the most valuable gift.

Raw materials factory:  Cebu PhilippineㅣGwangju, Gyeonggi-do
We performs high-quality raw material processing with the technology that has been passed down for three generations.
We use various colors harmoniously from the traditional Korean color shells to the best color shells from around the world.
We are proud of our stable factory line together with smooth and seamless supply of raw materials.
Raw material processing line ㅣ Mother-of-pearl button processing line


Mother-of-pearl.
Lacquerware inlaid with mother-of-pearl
​​​​​​​Millennium-long continued light
The mother-of-pearl that decorates various wares with the shell which has bright light enhances the value of the product further with the natural high-quality color which cannot be expressed artificially.

Korea's mother-of-pearl craft, which has been developed over the millennium, is characterized by rich expressiveness and delicacy of handwork. Korea has excellent shell processing technology to make thick mother-of-pearl or thin mother-of-pearl from various shells, and the technique to cut out pattern is also excellent.
Korean mother-of-pearl is recognized worldwide with its natural color, long history, and outstanding technology.

STORE
MysticKorea ㅣ Jinjooshell mall ㅣ idus ㅣNaver Storefarm ㅣ Living Window

DIY Mother-of-Pearl Experience
(KR) : Frip ㅣ Idus Class
(EN/CH/JP) : Seoulpass ㅣBudifyㅣ Trazy

History


Exhibition
Personal Exhibition by the invitation of Grand Prix Art Exhibition_ Insa-dong La Mer Gallery
Invited artist from Beijing Design Fair
Global Art Collaboration Expo _ COEX
Discovery of Seoul life _ Bukchon Crafts _ DDP
Bukchon Crafts, See tomorrow _ Hangul Nuri Gallery
Hong Kong Innovation Design Fair _ HKCEC
Seoul International Sourcing Fair _COEX
Seoul Crafts Fair _DDP

Korea International Women’s Invention Exposition COEX & KINTEX
Home Table Deco Fair BEXCO
Tea & Crafts Fair _ KINTEX
Seoul International Crafts Art Fair _ SETEC
Hyundai Department Store Christmas Special Exhibition & Special Exhibition of Craftsmanship
Tokyo Design Fair ㅣ Tokyo Gift Show _ Tokyo Big Sight
IENA International Invention Design New Product Fair _ Nuremberg Messe

Crafts Trend Fair _ COEX
Jung Art Gallery
Gangnam Kyobo Bookstore
Gwangju city Small & Medium Business Expo _ Gyeonggi Ceramic Museum


Awards
Personal exhibition by the invitation of Grand Prix Art ExhibitionㅣInvited artist prize award
Best artist prize award of the Year
Semi-Grand Prix of the World Invention Competition / WIPO Special Prize award
Selected as a Korea’s traditional mother-of-pearl craftsmaster
Award citation from the Korean Intellectual Property Office at 51th invention day
Korea crafts Competitionㅣ Seoul crafts prize award
Award citation from the Korean Intellectual Property Office at the 18th Women's Business Day    
The 12th Korea Design grand prize award from the Minister of Knowledge Economy
Selected as IF Material Award
Selected as GD / AIDA
IENA Silver Award


Certification
Patent registration of the mother-of-pearl credit card
Patent registration of the colored mother-of-pearl
Trademark registration
Selected as a Seoul shop by Louis Vuitton City Guide
Government sponsored Project to support the company to be Export Company
Government sponsored Project to support the company to be New Export Company
Osaka Branch office Business plan

Collaboration
With Company
Collaborate with companies to create new value for mutually successful business.
KB Card ㅣ The History of fo ㅣ I'm so Seoul  l  IsaKnox ㅣ Sulwhasoo ㅣ Coreana
Hanhwa Galleria ㅣ Woori Bank ㅣ Central Gallery ㅣ Madinko  l  Omega

With artist
Add the breath of craftsmaster to the artist's work.
Koma ㅣ Moon, Hee ㅣ Chang, Eup Bok ㅣ Kim, Hye Rim l Jilian J.K

Movie & Drama
Movie [HOMME FATALE] [기방도령] 
Drama [JTBC SKY Castle / KKOTPADANG] [JTBC 스카이캐슬/꽃파당]
[TVN Husband for 100 Days] [TVN 백일의 낭군님] 

etc.
Husband for 100 Days
Husband for 100 Days
Husband for 100 Days
Husband for 100 Days
Husband for 100 Days
Husband for 100 Days
SKY Castle
SKY Castle
The Princess and the Matchmaker
The Princess and the Matchmaker
FENGSHUI
FENGSHUI
FENGSHUI
FENGSHUI
Seondal: The Man who Sells the River
Seondal: The Man who Sells the River
KKOTPADANG
KKOTPADANG
KKOTPADANG
KKOTPADANG
Assassination
Assassination
Momoland & Lee,youngok &_Han,Yoora
Momoland & Lee,youngok &_Han,Yoora
Good friends _Indonesia
Good friends _Indonesia
Vogue Korea
Vogue Korea
Vogue Korea _ LV
Vogue Korea _ LV
KBCARD
KBCARD
The History of Hoo
The History of Hoo
Interview _ Craftsmaster
Interview _ Craftsmaster
Han-We-Magazine_jinjooshell
Han-We-Magazine_jinjooshell
SULWHASOO Magazine
SULWHASOO Magazine
Noblesse Wedding
Noblesse Wedding
I'm so Seoul _ Restaurant
I'm so Seoul _ Restaurant
I'm so Seoul
I'm so Seoul
I'm so Seoul
I'm so Seoul
IDUS Store_NC Department store
IDUS Store_NC Department store
Newtro_dongji
Newtro_dongji
HYUNDAI DEPARTMENT STORE-KOREA CRAFT FAIR
HYUNDAI DEPARTMENT STORE-KOREA CRAFT FAIR
Mother-of- Pearl, Seeing the Hope_ BUKCHON HANOKCHUNG SOLO EXHIBITION
Mother-of- Pearl, Seeing the Hope_ BUKCHON HANOKCHUNG SOLO EXHIBITION

Location
Workshop & Design laboratory
37, Mokdong-gil 46beon-gil, Gwangju-si, Gyeonggi-do, Korea


Showroom
82-3 Mokdong-gil, Gwangju, Gyeonggi-do, Korea
Tel: +82-31-762-9050 Fax: +82-31-763-9012

Gallery
     42-3, Bukchon-ro, Jongno-gu, Seoul, Korea
Tel : +82-2-2253-7585     Fax : +82-2-2253-7595
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