JINJOOSHELL
[Mother-of-pearl story; JINJOOSHELL]
Through three generations by Craftsmaster Lee Young-ok
Color coated traditional mother-of-pearl,
Lacquerware inlaid with mother-of-pearl which adds the light of culture to void space and
A Variety of collaborations decorated with natural mother-of-pearl,
All these together create a culture that reaches to your heart.
Traditional mother-of-pearl Craftsmaster,
Lee Young-ok
Lee Young-ok
Mother-of-pearl artist ㅣ Korean Traditional Mother-of-pearl Craftsmaster
[Certification No : JeonYaejae 16 – designation No. 67]
[Certification No : JeonYaejae 16 – designation No. 67]
Made contribution to the modernization of mother-of-pearl with various designs and artworks based on the research and development of the mother-of-pearl, and expanded the scope of mother-of-pearl art by applying mother-of-pearl to various areas such as architecture, interior, finance, beauty, and so on.
Vice Chairman, Korea Women Inventors Association
Delegate of the Seoul Chapter of the Korean Red Cross
Korea Industrial Technology Association
Member of the Korea Traditional Arts & Culture Promotion Association
Delegate of the Seoul Chapter of the Korean Red Cross
Korea Industrial Technology Association
Member of the Korea Traditional Arts & Culture Promotion Association
Vision
Preserving heritage, pioneering a new tradition.
We are dedicated to advancing traditional mother-of-pearl craftsmanship by integrating time-honored techniques with modern design and technology—transforming cultural legacy into contemporary value.
We are dedicated to advancing traditional mother-of-pearl craftsmanship by integrating time-honored techniques with modern design and technology—transforming cultural legacy into contemporary value.
Mission
To deliver refined mother-of-pearl artistry that embodies the essence of Korean tradition.
JINJOOSHELL specializes in the independent production, customization, and commercialization of natural mother-of-pearl works—designed to enrich the lives of our clients through timeless aesthetics and
JINJOOSHELL specializes in the independent production, customization, and commercialization of natural mother-of-pearl works—designed to enrich the lives of our clients through timeless aesthetics and
Core Values
The Story of Mother-of-Pearl
Artisan Culture with Client Engagement
“Crafting with mother-of-pearl, every day.”
We cultivate a joyful artisan spirit that strengthens client relationships
and promotes the enduring value of handmade excellence.
“Crafting with mother-of-pearl, every day.”
We cultivate a joyful artisan spirit that strengthens client relationships
and promotes the enduring value of handmade excellence.
Tradition Meets Innovation
By merging traditional techniques with contemporary design,
we redefine the aesthetic boundaries of mother-of-pearl craftsmanship.
By merging traditional techniques with contemporary design,
we redefine the aesthetic boundaries of mother-of-pearl craftsmanship.
Digital Transformatio
Through a digitally connected ecosystem that links artisans and customers,
we promote a sustainable craft culture and expand the global presence of Korean lacquerware.
Through a digitally connected ecosystem that links artisans and customers,
we promote a sustainable craft culture and expand the global presence of Korean lacquerware.
What We Do
Mother-of-pearl design laboratory
We illuminate the beauty of mother-of-pearl with cultural depth, traditional motifs, and meaningful design.
Through ongoing research and development in surface treatment techniques, we expand its applications—bringing mother-of-pearl into everyday life.
Through ongoing research and development in surface treatment techniques, we expand its applications—bringing mother-of-pearl into everyday life.
Workshop : Mother-of-pearl processing areaㅣPainting area
We will create a new tradition through continuous research and development based on traditional mother-of-pearl technique.
JINJOOSHELL is pursuing processing and special custom made production
and commercialization of the natural mother-of-pearl all by itself independently.
Gallery : Bukchon JINJOOSHELL ㅣ Gwangju, Gyunggi-do
It is an art gallery with the breath of craftsmaster Lee Young-ok.
You will find beautiful artwork that fills the space, natural mother-of-pearl with color, and the most valuable gift.
Raw materials factory : Cebu PhilippineㅣGwangju, Gyeonggi-do
We performs high-quality raw material processing with the technology that has been passed down for three generations.
We use various colors harmoniously from the traditional Korean color shells to the best color shells from around the world.
We are proud of our stable factory line together with smooth and seamless supply of raw materials.
Raw material processing line ㅣ Mother-of-pearl button processing line
Najeon-Chilgi
Lacquerware inlaid with mother-of-pearl
Lacquerware inlaid with mother-of-pearl
Millennium-long continued light
The mother-of-pearl that decorates various wares with the shell which has bright light enhances the value of the product further with the natural high-quality color which cannot be expressed artificially.
Korea's mother-of-pearl craft, which has been developed over the millennium, is characterized by rich expressiveness and delicacy of handwork. Korea has excellent shell processing technology to make thick mother-of-pearl or thin mother-of-pearl from various shells, and the technique to cut out pattern is also excellent.
Korean mother-of-pearl is recognized worldwide with its natural color, long history, and outstanding technology.
STORE
DIY Mother-of-Pearl Experience
History
Exhibition
Personal Exhibition by the invitation of Grand Prix Art Exhibition_ Insa-dong La Mer Gallery
Invited artist from Beijing Design Fair
Global Art Collaboration Expo _ COEX
Discovery of Seoul life _ Bukchon Crafts _ DDP
Bukchon Crafts, See tomorrow _ Hangul Nuri Gallery
Hong Kong Innovation Design Fair _ HKCEC
Seoul International Sourcing Fair _COEX
Seoul Crafts Fair _DDP
Korea International Women’s Invention Exposition COEX & KINTEX
Home Table Deco Fair BEXCO
Tea & Crafts Fair _ KINTEX
Seoul International Crafts● Art Fair _ SETEC
Hyundai Department Store Christmas Special Exhibition & Special Exhibition of Craftsmanship
Tokyo Design Fair ㅣ Tokyo Gift Show _ Tokyo Big Sight
IENA International Invention Design New Product Fair _ Nuremberg Messe
Crafts Trend Fair _ COEX
Jung Art Gallery
Gangnam Kyobo Bookstore
Gwangju city Small & Medium Business Expo _ Gyeonggi Ceramic Museum
Awards
Personal exhibition by the invitation of Grand Prix Art ExhibitionㅣInvited artist prize award
Best artist prize award of the Year
Semi-Grand Prix of the World Invention Competition / WIPO Special Prize award
Selected as a Korea’s traditional mother-of-pearl craftsmaster
Award citation from the Korean Intellectual Property Office at 51th invention day
Korea crafts Competitionㅣ Seoul crafts prize award
Award citation from the Korean Intellectual Property Office at the 18th Women's Business Day
The 12th Korea Design grand prize award from the Minister of Knowledge Economy
Selected as IF Material Award
Selected as GD / AIDA
IENA Silver Award
Certification
Patent registration of the mother-of-pearl credit card
Patent registration of the colored mother-of-pearl
Trademark registration
Selected as a Seoul shop by Louis Vuitton City Guide
Government sponsored Project to support the company to be Export Company
Government sponsored Project to support the company to be New Export Company
Osaka Branch office Business plan
Collaboration
B2B & B2O
Strategic Partnerships
Strategic Partnerships
Collaborate with companies to create new value for mutually successful business.
Artist
Add the breath of craftsmaster to the artist's work.
Koma ㅣ Moon, Hee ㅣ Chang, Eup Bok ㅣ Kim, Hye Rim l Jilian J.K
Movie & Drama
Movie
[ HOMME FATALE 기방도령 ],[명당],[암살] etc
Drama
TVN Captivating the King
TVN Captivating the King
KBS THE MATCH MAKERS
KBS THE MATCH MAKERS
KBS THE MATCH MAKERS
Husband for 100 Days
Husband for 100 Days
SKY Castle
The Princess and the Matchmaker
FENGSHUI
Seondal: The Man who Sells the River
KKOTPADANG
KKOTPADANG
Assassination
Spinelli Kilcollin
SULWHASOO Magazine
Momoland & Lee,youngok &_Han,Yoora
Vogue Korea
Vogue Korea _ LV
KBCARD
The History of Hoo
Interview _ Craftsmaster
Han-We-Magazine_jinjooshell
Noblesse Wedding
Luxury Magazine
I'm so Seoul _ Restaurant
I'm so Seoul
I'm so Seoul
.
.
Mother-of-pearl Craft Experience
Highlights
1. Learn the expertise of mother-of-pearl craftwork from the master of traditional art craft.
2. Enjoy the beauty of mother-of-pearl made with JINJOO SHELL's excellent processing skill.
3. You can express anything from Korean traditional patterns to landmark and Hangul initials. Come and make your own souvenir!
4. It is located in Bukchon Hanok village, where you can enjoy Hanok Village's nice view.
Keychain | Hand mirror | Business card case | Business card holder | Tray
Small table (often used for traditional Korean meals)
Operating Days
Monday ~ Saturday 11:30 / 14:00
Minimum/Maximum pax for reservation
1 / 70 Pax
Duration
Design: 30-50 minutes / Attachment and drying: 20 minutes / Painting: 15 minutes to 1 hour
During the drying time, you can take a tour of nearby attractions such as Gwanghwamun, Cheongwadae (Blue House), and Hanok Village. Alternatively, you can receive your items via quick service at the hotel (additional cost applies).
*
For high-quality lacquerwork, it is possible to have a master artisan handle the lacquer process at the workshop. There will be additional costs, and it may take 8 to 15 days. You can receive your items via international shipping (additional costs for lacquer service and shipping apply).
Location
Workshop & Design laboratory
37, Mokdong-gil 46beon-gil, Gwangju-si, Gyeonggi-do, Korea
37, Mokdong-gil 46beon-gil, Gwangju-si, Gyeonggi-do, Korea
Showroom
82-3 Mokdong-gil, Gwangju, Gyeonggi-do, Korea
82-3 Mokdong-gil, Gwangju, Gyeonggi-do, Korea
Tel: +82-31-762-9050 Fax: +82-31-763-9012
Gallery
42-3, Bukchon-ro, Jongno-gu, Seoul, Korea
42-3, Bukchon-ro, Jongno-gu, Seoul, Korea
Tel : +82-2-2253-7585 Fax : +82-2-2253-7595
Thank you!